Summary

With a strong background in brand development, content creation, and social media management, I've excelled in shaping compelling narratives and driving engagement across diverse platforms. I love helping tell other people’s stories, no matter the medium. I’m excited to create content through writing, photography, videography, podcasting, or anything I can teach myself or learn from others. My creative talents have consistently yielded exceptional results for brands such as Ansible, Red Hat, Bing, Chrysler Group, Samsung, and Discover Durham. Passionate about storytelling and audience engagement, I'm ready to leverage my skills in roles that prioritize creativity and bold ideas.

View my full resume on LinkedIn.

Experience

Social Media Strategist for Discover Durham

July 2017 - May 2024 | Durham, NC

  • Created content that helps Discover Durham reach record engagement numbers across Facebook, Instagram, and Twitter (often more than twice the engagement rate of the industry average)

  • Curated, produced, and edited video content that has acquired millions of views

  • Facilitating public art projects that encourage social sharing

  • Developed content that is recognized by local and national publications and websites

  • Monitored social media accounts and engaging with followers

  • Helped produce a lofi album inspired by the city of Durham

  • Hosted and produced the award-winning Discover Durham podcast

Performer at Mettlesome Theater

February 2008 – Present | Durham, NC

  • Writing, developing, and performing original material in front of a live audience

  • Collaborating with a sketch comedy team to perform original sketches

  • Rehearsing and performing improv comedy on a weekly basis

Host and Producer for Westworld: The Podcast

August 2016 - May 2020 | Durham, NC

  • Produced 157 podcast episodes listened to by fans in over 70 countries

  • Interviewed cast members from the show

  • Planned recording sessions with co-hosts for 28 episodes of Westworld over three seasons

  • Utilized targeted social media advertising to boost reach by thousands of listeners

  • Designed website and graphics used to promote the podcast

  • Edited audio files, splicing in music, stings, and interviews into an entertaining format

  • Acquired more than 65,000 downloads

  • 4.7 rating on Apple Podcasts

Writer for New Kind

August 2015 - March 2017 | Raleigh, NC

  • Assisted with the development of brand story, voice, and content strategy for our clients

  • Conducted comprehensive brand research to assist with the development of story and strategy

  • Facilitated company blog ensuring content is interesting, timely, and consistent

Copywriter for Pace

August 2014 - July 2015 | Greensboro, NC

  • Composed engaging print, digital, and social copy for a variety of brands

  • Facilitated company blog resulting in record-high content output and website traffic

  • Assisted with video production for Fortune 500 clients Southwest: The Magazine and AAA

  • Collaborated in strategizing and ideation for client programs

  • Assisting in the development of the agency's new social media team

  • Creating new social extensions for existing promotions

Copywriter for Ignite Social Media

September 2010 – August 2014 | Cary, NC

  • Composed engaging social media copy for Fortune 500 companies such as Samsung and Chrysler

  • Assisted with strategy to create engaging social media campaigns

  • 2014 Ignite Social Media Blogger of the Year – generated leads through weekly blog posts

  • Voluntarily conducted group and one-on-one learning sessions on topics from agency blogging best practices to utilizing social media on an individual level

  • Developed content and assisted in the management of agency and client social channels

  • Fostered team collaboration through internal video production

  • Generated business leads through content creation and SEO for the agency blog

Awards

2020 Ragan & PR Daily’s Social Media Professional of the Year

2023 Best Local/Regional Podcast in INDY Week’s Best of the Triangle Issue for my work on the Discover Durham podcast

Languages

Spanish | Limited working proficiency

Skills

  • Content Creation

  • Blogging

  • Social Media

  • Digital Media

  • Public Speaking

  • Video Production

  • Audio Production

  • Social Media Marketing

  • Email Marketing

  • Editing

Education

University of North Carolina at Chapel Hill

BA, Exercise and Sport Science with a Concentration in Sports Marketing

2005 – 2009