Full Frame Documentary Film Festival

The much-loved Full Frame Documentary Film Festival returned to the Carolina Theatre in 2024 after a five-year hiatus. The Full Frame team reached out to Discover Durham about a partnership to help promote the festival. I had the idea to make a fake news report and plant people at the Durham Farmers’ Market to answer questions. My coworker Victoria Wresilo had a background in broadcast journalism, so she was the perfect on-camera personality. We then hired comedians from the local Durham theater Mettlesome. I filmed and directed it to be over the top and very obvious that they were planted. That way it wouldn’t be seen as deceptive and the humor would help people remember the messaging.

And it was very well received by our followers.